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Leverage the power of Trust

Establishing Trust is a powerful tool for conversion in your website.

leverage the power of trust

Establishing Trust, to us, is one of the biggest advantages of a well-designed eCommerce brand identity, system, and overall aesthetic design.

 

Trust is communicated consciously and subconsciously through quality and consistency.

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Consistency ensures your website looks and feels professional. 

 

  • It helps your customer have a more positive experience on your site and helps them feel comfortable.

 

  • It improves usability because every page feels harmonious.

 

Other ways to promote trust in your eCommerce site:

 

Make sure you have an SSL certificate, your URL will start with: HTTPS.

If you don’t have this contact your web hosting provider and get it as soon as possible.

 

Provide icons for the various payment options you take, including PayPal, Stripe, Apple Pay, and others that customers feel secure using.

 

Don't require a user to create an account. Let them checkout with their social media credentials. 

 

Be clear about your returns policy

 

Be clear about shipping costs

 

Be clear about estimated shipping times/delays

 

Offer guarantees or simple refund options

 

Offer demos, swatches, or other helpful guidance

 

Promote customer testimonials, reviews, and PR logos.

 

Answer customer questions in a QandA section

 

Stay consistent - be active online, don’t let your store stagnate

 

Don't utilize dark web patterns like sneaking items into the cart

 

Consider automatically applying discount codes in the checkout

 

Follow up with customers regarding their purchase

 

Engage with customers on social, be present

 

If your site looks old, get it updated

 

… and so on.

 

Each of these tips will build a complete picture of trust and help sway first-time customers to buy from you, and hopefully again.

 

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Help us add to this list and we’ll update it.

What else will help build trust in our eCommerce sites?

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If you are ready to leverage TRUST in your site. Schedule a Discovery Call with us and we'll see if we are a fit for your particular needs.

https://calendly.com/ruraldesign/60min

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