This was a redesign as Maria Tash moved from Magento 1 to Magento 2. We created a new design system with a focus on compliant elements and alignment to the in-store Maria Tash experience. The new design system allows for large, beautiful imagery and its simplicity allows users to focus on what matters most - the information needed to make an informed purchase decision.
We lead the visual design efforts providing creative direction, interfaced with Maria and her team, and produced the final design files for the build. This project was done for Accorin, Maria Tash's e-commerce agency.