Dollar General | Designing new visual systems, brand components and UI/UX elements for the next generation website.

This project was done under where I worked as the lead visual designer for the majority of the website redesign. The total team consisted of several visual UI/UX designers, strategists, researchers, and project managers.

For Dollar General, I created a new, fresh visual system that worked well with their large and varied products. I focused on creating WCAG compliant color systems, typography, image containers, and all of the small UI/UX elements that make up this massive design system.

Lead Design
Creative Direction
Digital Pattern Library
Visual Systems
Ecommerce Web