We partnered with the New England based wine company to establish a visual identity system and packaging for a premium boxed wine. The wines originate and are imported from South Africa, sold in the United States with a percentage of each sale making its way back to great causes in South Africa.
The creation of Cape Vida’s packaging and brand assets was first a research project into South Africa to study its cultural visual expressions. We took inspiration for the box from African Shwe Shwe cloth. Shwe Shwe is a printed dyed-cotton fabric popular in South Africa – manufactured in a variety of colors and characterized by intricate geometric patterns.