CAPE VIDA WINES  /  BALANCED ROCK

A premium boxed wine from South Africa that gives back with every purchase.

Creative Direction
Branding
Packaging

We partnered with the New England based wine company to establish a visual identity system and packaging for a premium boxed wine. The wines originate and are imported from South Africa, sold in the United States with a percentage of each sale making its way back to great causes in South Africa.

The creation of Cape Vida’s packaging and brand assets was first a research project into South Africa to study its cultural visual expressions. We took inspiration for the box from African Shwe Shwe cloth. Shwe Shwe is a printed dyed-cotton fabric popular in South Africa – manufactured in a variety of colors and characterized by intricate geometric patterns.

Pre-Press

The original product brand name was “balanced rock” but unfortunately deep into the creative process our client’s lawyers recommended a name change to avoid issues moving forward. We had to go back to the drawing board and craft a new name that would fit with the existing concept and design exploration. If you look at the logo, you see the origin of the original name. The proposed and selected new name, Cape Vida is a reference to the wine’s location, along with Vida which means life.

Process Work

The original product brand name was “balanced rock” but unfortunately deep into the creative process our client’s lawyers recommended a name change to avoid issues moving forward. We had to go back to the drawing board and craft a new name that would fit with the existing concept and design exploration. If you look at the logo, you see the origin of the original name. The proposed and selected new name, Cape Vida is a reference to the wine’s location, along with Vida which means life.

When working with Joshua, I felt like he was more of an extension of our team rather than an outside designer. He took a genuine interest in understanding our business beyond the project needs and as a result, was able to suggest and incorporate design elements we had not considered. His professionalism was exemplified in his realistic timelines, on-time deliverables, and his clear and constant communication via e-mail and Skype.

Joshua designed our wine packaging, which received praise from customers and consumers alike. The brand did well across New York from the city out to the western part of the state. His design was clean, thoughtful, and captured the essence of the consumer experience we were trying to create. I highly recommend Joshua and look forward to working with Joshua again on future projects.

Heather Hellwinel
Founder of Finch & Vail